NAFSA Rebrands to Connect People and Change the World


NAFSA’s new brand launch promotes a peaceful world through education and human connection


Rebecca Morgan, 202.495.2553,
Kolbie Blume, 202.495.2528,

Washington, February 1, 2017 — After a comprehensive discovery process, NAFSA: Association of International Educators introduces a new organizational brand today that reaffirms its emphasis on fostering deeper human connections and creating a more secure and peaceful world through international education. With a new logo and tagline, “Connecting People. Changing the World.™”, NAFSA aims to build a collaborative and inclusive future by encouraging students, faculty and administrators of higher education to promote a sense of mutual respect and understanding in an increasingly global community. The new brand also represents the advocacy work of the association, in which the organization continues to stand firm for a more welcoming and globally engaged United States.

“The core values of inclusivity, diversity and intercultural understanding are a rich part of NAFSA’s heritage, which have been continuously reinforced” says Esther D. Brimmer, NAFSA Executive Director and CEO. “Our brand update celebrates the values that are at the forefront of our mission and allows us to lead with a renewed dedication to promoting positive change, bridging cultural divides and establishing connections, not borders.”

A 2016 public opinion survey — commissioned by NAFSA and conducted by Lake Research Partners and the Tarrance Group — showed that regardless of demographic group, more than 80 percent of the population agree that our nation is better off when more of our students are internationally educated and understand other cultures and languages. For nearly 70 years, NAFSA has been an engaged leader, advocate and champion of international education, serving as a voice to spur important progress. Brimmer adds, “We firmly believe that by connecting people through international education, we can truly change the world. Our new brand is an expression of this belief.”