Best Practices in Effectively Managing Social Media for EA

April 02, 2015 Download pdf


Using social media to communicate with students can be a powerful tool in marketing study abroad, providing helpful resources, and conveying important information to your audience. However, maintaining vibrant accounts on multiple platforms is a difficult task!

The attached guide provides quick tricks and tips for using Facebook, Twitter, and Instagram in a professional and engaging manner.

Created for the 2014 Annual Conference in San Diego, California by Kayla Patterson (, Mandy Reinig (St. Mary's College of Maryland), and Tiffany Harrison (