Reimagining Return on Investment in a Changing Landscape

 

July 17-18, 2017 | Washington, DC

  • Collaborate on an advanced level with senior international enrollment management leaders and experienced professionals
  • Engage in a participant-driven agenda with an open format designed to spark creativity and thinking
  • Develop approaches to better influence support for your program with stakeholders

Theme Overview

Given the intense focus on data-driven strategies, international enrollment management leaders are often pressed to justify strategies that support return on investment. Consequently, we may not fully consider the other important factors that can impact the student experience and campus community.

Traditionally, return on investment focused on the profitability of investing in recruiting international students. However, international enrollment management encompasses much more than just number of applicants and enrollment yields.

Through a thought-provoking opening lecture, spirited discussions, and creative collaboration at the 2017 NAFSA Strategic Retreat for International Enrollment Management Leaders, you will consider strategies and discover actionable solutions for your campus.

Preparation

Two weeks prior to the retreat, each participant will receive a short reading list to help frame the context for the discussion.

Opening Talk

Yuvay Meyers Ferguson, PhD
Howard University

Yuvay Meyers Ferguson is an associate professor and the department chairperson in the Department of Marketing at Howard University’s School of Business. She teaches marketing communications, consumer behavior, and brand management at the university. Ferguson graduated with honors from Howard University with a bachelor's degree in international business marketing and went on to American University to obtain a master's degree in public communications. Before returning to graduate school, she worked in advertising with clients such as the American Red Cross and BellSouth. Ferguson completed her PhD in advertising at the University of Texas-Austin.

Audience

Designed for senior international officers, directors, deans, and professionals with extensive experience in international enrollment management.

Objectives and Takeaways

Participants can expect that their interests and issues in international enrollment management and return on investment will be will be discussed fully, to the extent desired. After the event, all attendees will receive copies of the group notes and post-discussion guide to inform conversations with campus stakeholders.

Logistics

The retreat will be held at NAFSA headquarters in downtown Washington, D.C., starting the morning of Monday, July 17, and ending the afternoon of Tuesday, July 18.

Cost

  • $299 NAFSA member, $399 nonmember
  • $399 NAFSA member, $499 nonmember (after June 19, 2017)

Pricing includes pre-retreat materials, two continental breakfasts, one lunch, and drinks at an off-site reception. Registrants will also receive a 10-percent discount on registration for the NAFSA 2018 Annual Conference & Expo in Philadelphia, Pennsylvania.

Participants in the NAFSA Strategic Retreat for International Enrollment Management Leaders can reserve hotel rooms through the NAFSA block at the Hamilton Crowne Plaza. Rates are $189 per night plus applicable taxes. The cut-off date for this special rate is June 26, 2017.

Cancellations, Refunds, and Changes to Registration

Cancellation or request for changes to registration for the NAFSA Strategic Retreat for International Enrollment Management Leaders must be made in writing and received no later than two weeks before the first day of the retreat. Any cancellations received after July 10 will not be refunded.

A $50 (USD) cancellation fee will be deducted from registration refunds. If NAFSA cancels a retreat, you will receive notification of the cancellation and a full refund.

Refunds, if approved will be processed four to six weeks after the retreat. If payment is made by credit card, a credit will be issued to your credit card account; otherwise, a refund check will be issued.

All requests for changes, cancellations, and refunds must be made in writing. Please send requests by e-mail to kciem[at]nafsa.org.