Marketing Basics for the International Educator

Audience: Professionals who work in any area of international education.

Maximize your marketing efforts by learning how to apply strategies to an international education setting and develop a marketing plan specific to your office’'s needs.

Workshop Objectives

• Learn how basic marketing principles apply broadly to international education
• Gain working knowledge and terminology of marketing
• Assess the market and analyze it from the perspective of their institutional needs
• Develop a working draft marketing plan based on marketing principles
• Create an action plan to help position this marketing plan at your individual institution