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Guide to International Student Recruitment, 2nd Edition
$37.99
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Description:
Edited by Linda Heaney
This carefully crafted guide showcases all aspects of recruiting, including ethics; effective strategic planning; credential evaluation; visas; print, Web, and mobile advertising and marketing; international travel; recruitment fairs; measuring results of efforts; on-campus recruitment team-building; developing overseas networks; alumni contacts; working with third-party agents; and has a full index. Includes information on recruiting for two-year colleges, as well as intensive English, graduate, and M.B.A. programs.
2009. 204 pp. (ITEM 2060)
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