Marketing Study Abroad Nationally - Advanced Tactics and Strategies

Audience: Experienced education abroad practitioners responsible for recruitment.

This workshop is intended for advanced practitioners in the field of study abroad who have responsibility for marketing program opportunities nationally. It should be of interest to both overseas administrators and U.S.-based Education Abroad professionals. Topics discussed include:

• Planning an effective marketing campaign
• Reviewing advertising options and choices
• Utilizing the Internet
• Attending fairs and professional meetings
• Carrying out campus recruitment visits
• Creating networks
  
• Producing and distributing effective publications and mailing pieces

There will be adequate opportunity for small group discussion.

Workshop Objectives

• Provide participants with advanced marketing concepts, tactics and strategies
• Learn tools to design and execute a persuasive marketing campaign on a nation-wide basis
• In-depth look at how to develop advertising techniques and effective publications, carry out productive campus visits, attend study abroad fairs for maximum marketing effect
• Explore techniques for effective mailing campaigns
• Examine use of the Internet for marketing programs and services