Home >
Professional Networks >
Recruitment, Admissions, and Preparation Knowledge Community >
Marketing and Recruiting Network >
Discussion Forums
This professional network is designed for individuals responsible for institutional recruitment, promotional campaigns, budgeting, and implementation of strategic marketing plans. Please bear in mind that the most effective plans begin with a thorough evaluation of the institution itself; what works for one campus is not necessarily appropriate for another.
We invite and encourage all interested parties to engage in our lively discussions about ever-evolving best practices in this dynamic field: newcomers and seasoned veterans, service providers and end-users of those services, partners and competitors, as well as those who agree and disagree with each other. Our purpose is to share ideas, cordially. Need Help? Questions? Comments?
We invite and encourage all interested parties to engage in our lively discussions about ever-evolving best practices in this dynamic field: newcomers and seasoned veterans, service providers and end-users of those services, partners and competitors, as well as those who agree and disagree with each other. Our purpose is to share ideas, cordially. Need Help? Questions? Comments?
Archived Forums
Measuring Return on Investment in International Student Recruitment
18 Topics | 48 Replies | 1 Attachments | Last Post: Jan 31, 2008 10:33 amWe know that it's impossible to define international students' contributions by any numbers with dollar signs in front of them. Yet we also recognize the need to speak the language of those who hold the purse strings on campus, to effectively justify our recruitment costs.
Domestic admissions departments have established formulas that attempt to calculate the equivalent of the corporate world's "customer acquisition costs." One such formula compares the initial investment to the subsequent profits produced by that investment:
- Cost of Recruitment
+ Tuition and Fees generated as a result of that initiative
-----------------------
Return on Investment
International enrollment management at any given institution introduces a number of "quantifiably elusive factors" such as the importance of recruiting a student from a country not currently represented on campus. How do we develop an equation that considers such factors with varying weights, according to current conditions on a particular campus? Join our forum, as we continue to build a practical toolbox with specific case studies and robust discussion. Let us know what you think.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRroi@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
Domestic admissions departments have established formulas that attempt to calculate the equivalent of the corporate world's "customer acquisition costs." One such formula compares the initial investment to the subsequent profits produced by that investment:
- Cost of Recruitment
+ Tuition and Fees generated as a result of that initiative
-----------------------
Return on Investment
International enrollment management at any given institution introduces a number of "quantifiably elusive factors" such as the importance of recruiting a student from a country not currently represented on campus. How do we develop an equation that considers such factors with varying weights, according to current conditions on a particular campus? Join our forum, as we continue to build a practical toolbox with specific case studies and robust discussion. Let us know what you think.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRroi@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
The M and R Idea Factory
52 Topics | 123 Replies | 27 Attachments | Last Post: May 15, 2008 3:05 pmThis is the place where you can see the future first, because you help to create it. Discover—and contribute to the development of—ideas that really work in this ever-evolving field of international student recruitment and marketing.
Seasoned colleagues know that true progress happens when different disciplines rub up against each other. So we've designed this open forum without rigid boundaries. This is the place to let us know what's on your mind: Questions, answers, and everything in between. Together, we can stretch our individual talents and advance our thinking in productive ways.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRidea@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
Seasoned colleagues know that true progress happens when different disciplines rub up against each other. So we've designed this open forum without rigid boundaries. This is the place to let us know what's on your mind: Questions, answers, and everything in between. Together, we can stretch our individual talents and advance our thinking in productive ways.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRidea@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
