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Marketing and Recruiting Network
This professional network is designed for individuals responsible for institutional recruitment, promotional campaigns, budgeting, and implementation of strategic marketing plans to increase the quality and / or quantity of international students. Please bear in mind that the most effective plans begin with a thorough evaluation of the institution itself; what works for one campus is not necessarily appropriate for another.
Our purpose is to share ideas, cordially, about ever-evolving best practices in this dynamic field. These discussion forums exist for the professional benefit of subscribers, not for the benefit of commercial entities. All posts to the forums should add value to the discussion; advertising within this venue is inappropriate.
Need Help? Questions? Comments?
Our purpose is to share ideas, cordially, about ever-evolving best practices in this dynamic field. These discussion forums exist for the professional benefit of subscribers, not for the benefit of commercial entities. All posts to the forums should add value to the discussion; advertising within this venue is inappropriate.
Need Help? Questions? Comments?
Discussion Forums
The M and R Idea Factory
54 Topics | 66 Replies | 30 Attachments | Last Post: Jul 1, 2009 4:55 pmThis is the place where you can see the future first, because you help to create it. Discover—and contribute to the development of—ideas that really work in this ever-evolving field of international student recruitment and marketing.
Seasoned colleagues know that true progress happens when different disciplines rub up against each other. So we've designed this open forum without rigid boundaries. This is the place to let us know what's on your mind: Questions, answers, and everything in between. Together, we can stretch our individual talents and advance our thinking in productive ways.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRidea@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
Seasoned colleagues know that true progress happens when different disciplines rub up against each other. So we've designed this open forum without rigid boundaries. This is the place to let us know what's on your mind: Questions, answers, and everything in between. Together, we can stretch our individual talents and advance our thinking in productive ways.
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRidea@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
Measuring Return on Investment (ROI)
6 Topics | 16 Replies | 9 Attachments | Last Post: May 14, 2009 4:05 pm We know that it's impossible to define international students' contributions by any numbers with dollar signs in front of them. Yet we also recognize the need to speak the language of those who hold the purse strings on campus, to effectively justify our recruitment costs.
Domestic admissions departments have established formulas that attempt to calculate the equivalent of the corporate world's "customer acquisition costs." One such formula compares the initial investment to the subsequent profits produced by that investment:
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRroi@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
Domestic admissions departments have established formulas that attempt to calculate the equivalent of the corporate world's "customer acquisition costs." One such formula compares the initial investment to the subsequent profits produced by that investment:
--Cost of RecruitmentInternational Enrollment Management (IEM) at any given institution introduces a number of "quantifiably elusive factors" such as the importance of recruiting a student from a country not currently represented on campus. How do we develop an equation that considers such factors with varying weights, according to current conditions on a particular campus? Join our forum, as we continue to build a practical toolbox with specific case studies and robust discussion. Let us know what you think.
+ Tuition and Fees generated as a result of that initiative
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Return on Investment
View a list of guidelines to follow when participating in the discussion forums.
You can also post to this forum via E-mail at MRroi@forums.nafsa.org.
Note: This address is case sensitive. You must be subscribed to this network and you must send your E-mail from the address associated with your subscription.
*Please note: All content posted on this public discussion forum is the sole responsibility of the person from which such content originated. NAFSA neither endorses nor is responsible for the accuracy, reliability, or correctness of such Content.
