NAFSA: Association of International Educators
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Practice Resources

Developing a Strategy / Consultants

Colleagues have worked tirelessly to gain the recognition of top administrators for the critical international component of campuses around the world. Now that we have their attention (in most cases), what do we do with it?

There is, in fact, a method to the madness of maintaining that momentum for the greater good of domestic as well as international students and other constituencies on campus. In this section, you'll find valuable resources to help you develop and / or evaluate recruiting and marketing strategies, as well as a sampling of consulting services -- many of whom offer free newsletters which explore the latest trends and techniques in this dynamic environment of international education.
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Collegial Conversations - Charles Rickard
Charles E. Rickard, Emeritus Associate Vice President of Kent State University (Ohio), lives in Chapel Hill, North Carolina, and is an independent consultant in higher education. Dec 04, 2007  
Developing a Marketing and Recruiting Plan
Outline to help an institution evaluate the internal and external factors to consider when developing a marketing and recruiting plan. Jan 31, 2008  
Guidelines for Ethical Practices in International Student Recruitment
This online publication is a guide to ethical practices in recruiting international students. May 08, 2008  
Institutional Commitment to Recruiting
Elements to consider when evaluating a institution's commitment to recruiting and what to consider when developing the recruiting plan. Sep 14, 2005  
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