Peer-to-Peer Perspective
Event Date Event Time Registration Deadline Registration
November 30, 2022 3:00 pm - 4:00 pm Registration Closed

Institutions are now offering a larger and more diverse portfolio of hybrid and online courses (both degree and non-degree). In this live presentation, panelists will explore how universities have built and sustained international enrollment using these programs, examine different marketing and recruitment strategies (including the use of agents and marketing solution providers), and discuss considerations for institutions to keep in mind. The content is relevant to international enrollment management professionals from beginner level to advanced.

NAFSA Peer-to-Peer Perspectives facilitate an online dialogue between international education professionals.

Salma Benhaida, MA

Kent State University
Salma Benhaida is the director of international recruitment, admissions, and sponsored student services at Kent State University where she oversees international recruitment and admissions over the eight-campus system. Benhaida also acts as liaison between Kent State University and various...

Emily Kirsch, PhD

Emily Kirsch Photo
University of California, Los Angeles
Academy Coach, Region XII
Dr. Emily Kirsch is passionate about the field of international education and believes in the power of cultural exchange to bridge divides and forge connections. She brings a deep background in strategic international marketing, recruitment, admissions, and immigration to her role at UCLA Extension...

Sabriya D. McWilliams, MS

Sabriya McWilliams photo
Temple University
Network Leader, Intensive English Programs Network
Sabriya McWilliams holds a MSEd in Teaching English to Speakers of Other Languages (TESOL). She has taught EFL in Europe and taught ESL domestically at the secondary level. She is a qualified enrollment professional with experience as a domestic admissions counselor at University of Delaware, a...

Jack Sullivan, MSEd

Jack Sullivan Headshot
University of Pennsylvania
Jack Sullivan is the Director of the University of Pennsylvania English Language Programs (ELP) where he primarily focuses on strategic planning, finances, enrollment management, business development, program design, and student recruitment. Jack has managed and taught across programs at the ELP...

Ben Waxman, MBA

Ben Waxman's photo
International Education Advantage (Intead)
Ben Waxman, CEO of International Education Advantage (Intead), develops brands for academic institutions, locally and globally. Ben manages strategic evaluations of international recruiting initiatives by conducting market and competitive analyses. He uses the data gathered to inform development and...