The Bulletin

Using Google Ads for International Recruitment: Measuring Results

A recent article from the ICEF Monitor explores the use of Google Ads in student recruitment and provides insight on measuring success through key metrics. The piece is an excerpt from a forthcoming book Successful Student Recruitment With Google Ads, written by Guus Goorts, a digital marketing specialist who specializes in international education. 

The excerpt reviews cost per lead, lead engagement, application rates, and more.

International Educators Welcome Ruling on International Student 'Unlawful Presence' Policy

On February 6, the U.S. District Court for the Middle District of North Carolina issued a permanent nationwide injunction blocking the August 8, 2018, U.S. Customs and Immigrations Services (USCIS) policy memo that sought to change how days of unlawful presence are counted following a violation of F, M, or J nonimmigrant status. Pieces from Forbes and the PIE News explore the practical implications of the decision and reaction from the field of international education.

USCIS has also placed a proposed rule item on its regulatory agenda. Visit NAFSA's resource page on this topic for more information.