The Bulletin

Using Google Ads for International Recruitment: Measuring Results

A recent article from the ICEF Monitor explores the use of Google Ads in student recruitment and provides insight on measuring success through key metrics. The piece is an excerpt from a forthcoming book Successful Student Recruitment With Google Ads, written by Guus Goorts, a digital marketing specialist who specializes in international education. 

The excerpt reviews cost per lead, lead engagement, application rates, and more.

International Educators Welcome Ruling on International Student 'Unlawful Presence' Policy

On February 6, the U.S. District Court for the Middle District of North Carolina issued a permanent nationwide injunction blocking the August 8, 2018, U.S. Customs and Immigrations Services (USCIS) policy memo that sought to change how days of unlawful presence are counted following a violation of F, M, or J nonimmigrant status. Pieces from Forbes and the PIE News explore the practical implications of the decision and reaction from the field of international education.

USCIS has also placed a proposed rule item on its regulatory agenda. Visit NAFSA's resource page on this topic for more information.

Listen: Michele Norris on the Axe Files

In a recent episode of the Axe Files, David Axelrod hosts Michele Norris, who will moderate a special panel with social justice experts at a plenary session at the NAFSA 2020 Annual Conference & Expo in St. Louis, Missouri. Over the course of their discussion, Norris talks about her intitiative the Race Card Project and how it can inform today's politics, her family's experience with housing discrimination, and more.

Harvard Chemistry Chair Arrested Over Alleged China Ties

Earlier this week, Charles Lieber, professor and chair of Harvard University's Department of Chemistry and Chemical Biology, was arrested and charged with one count of making a materially false, fictitious, and fraudulent statement. Lieber allegedly denied or failed to fully disclose the extent of his association with a Chinese government program. According to a statement from the U.S. Attorney's Office in the District of Massachusetts, Lieber has received more than $15,000,000 in grant funding from the National Institutes of Health (NIH) and Department of Defense (DOD) since 2008—the grants require the disclosure of "significant foreign financial conflicts of interest, including financial support from foreign governments or foreign entities." Read more in Times Higher Education.