A global glance at the latest international education news from the editors of IE Magazine
A recent article from the ICEF Monitor explores the use of Google Ads in student recruitment and provides insight on measuring success through key metrics. The piece is an excerpt from a forthcoming book Successful Student Recruitment With Google Ads, written by Guus Goorts, a digital marketing specialist who specializes in international education.
The excerpt reviews cost per lead, lead engagement, application rates, and more.
On February 6, the U.S. District Court for the Middle District of North Carolina issued a permanent nationwide injunction blocking the August 8, 2018, U.S. Customs and Immigrations Services (USCIS) policy memo that sought to change how days of unlawful presence are counted following a violation of F, M, or J nonimmigrant status. Pieces from Forbes and the PIE News explore the practical implications of the decision and reaction from the field of international education.
- Forbes: Court Hands International Students Big Immigration Victory
- PIE News: U.S. HEIs Welcome Ruling Over Int’l Student “Unlawful Presence” Policy
USCIS has also placed a proposed rule item on its regulatory agenda. Visit NAFSA's resource page on this topic for more information.