e-Learning Seminar
Student Members

Purchase a recording

Who Should Attend?

Campus strategists and international officers who have been tasked to develop and support an International Enrollment Management (IEM) plan and would like to see how others have successfully structured their IEM strategies on their campuses. This group may include: enrollment managers, senior international officers, directors of international student offices, directors/deans of admissions offices, international student recruitment counselors and coordinators, and intensive English program administrators.

Webinar Content

Has your campus moved beyond talk of why an IEM strategy would benefit your institution? Are you ready to move toward implementation, but desire a rich discussion about what others have done when they have launched their plans? Are you considering a holistic approach to IEM? Can you articulate the relationship of IEM to comprehensive campus internationalization?

In this webinar, three strategists, Fanta Aw, Ross Jennings, and Daniel Robb, share the stories of strategic IEM on their campuses, what worked well, what they learned along the way, and what they would do differently. Throughout, they'll extract best practices to help you engage your own strategy at your institution.

Webinar Objectives

Participants will be able to:

  • Identify critical junctures that are pivotal to IEM implementation success.
  • Derive the "keys to success" credited to highly influencing IEM success from each institution.
  • Using the three examples, derive a set of guiding principles to help shape your own IEM plan.


Dr. Fanta Aw is assistant vice president of campus life at American University, where she heads intercultural services and programs and the international student and scholar services office. Dr. Aw advises university leadership on campuses’ internationalization efforts. She presents often on international student services and programs and campus internationalization efforts. Dr. Aw is a frequent presenter and trainer for NAFSA, the U.S. State Department, the Institute for International Education, and other international educational organizations. She received her MA in public administration with a focus on organizational development and a PhD in sociology from American University. Her areas of specialization include transnational migration, international education, and intercultural communication.

Ross Jennings is the associate vice president of international programs at Green River Community College near Seattle. Under his leadership, Green River has ranked in the top 20 of the 1,200 U.S. community colleges in international student enrollment since 2008. He has found that successful international enrollment management encompasses every aspect of the student experience on campus, educational partnership development, and institutional and community support. Jennings has presented and trained for a number of organizations, consulted in IEM, and has written extensively on international student success strategies and recruitment. He holds master's degrees in education, Arabic, and business from Stanford, Washington, and Oklahoma respectively.

Daniel Robb is assistant vice president for enrollment management/associate dean of admissions at George Mason University. In his role, Robb oversees international enrollment initiatives along with those for military, graduate, freshmen, and nondegree students. He has been involved in crafting international enrollment and recruitment strategies at several institutions for more than 10 years and is currently the champion for a large scale international growth plan at George Mason. In addition, he spends much time involved in international yield strategies and developing effective international counseling/agent relationships. Robb's areas of international expertise include trend research in addition to crafting strategic international marketing/recruitment plans. He is a former national president of the National Orientation Directors Association and (in addition to NAFSA) maintains ongoing relationships with NAGAP and the Graduate Management Admissions Council. Robb earned an MA from Columbia University and an MBA from the University of Massachusetts-Boston.