e-Learning Seminar
Student Member

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As international student enrollment numbers continue to grow, institutions are looking for solutions to manage their data for the entire cycle—from inquiry to application to matriculation to alumni. Many campuses have turned to customer relationship management systems (CRMs).

Despite initial costs, CRM systems can save time and money in the long term while improving resource efficiencies, enhancing communication, and increasing enrollment.

Is a CRM system right for your program? This webinar will feature insights from international recruitment and admissions staff who have experience with both commercially available CRMs and homegrown products.


After attending this webinar, participants will be able to:

  • Understand the role of CRM systems in the context of international student recruitment and admissions;
  • Assess how CRM systems may be integrated into your institution’s strategic international enrollment management plan;
  • Determine whether purchasing a commercial solution or building your own is best for your institution;
  • Prepare your office and staff for the transition to a CRM system by learning from successes and challenges faced at other campuses;
  • Incorporate best practices on efficient use of CRMs in recruitment and data management.

This webinar will appeal to institutions already actively utilizing commercial CRM or home-grown systems, as well as those looking to identify and implement a CRM system on their campus. The content will be relevant to those working in international student recruitment, advising, marketing, and admissions

Note: This webinar will not cover or compare specific CRM systems in terms of specifications or features.

Sharing NAFSA webinars is a cost-effective method of staying up-to-date on the hottest topics facing the field today. Invite as many attendees as you wish for the price of one registration! Not able to attend? Purchase the recording for future use.


Stav Boutsis
Hofstra University

Stav Boutsis is dean of international recruitment for enrollment management at Hofstra University. Boutsis joined Hofstra approximately 2 years ago to run the international recruitment and admission undergraduate division for the purpose of increasing and diversifying the international population on campus, as well as working with secondary schools, universities, and government entities across the globe. Her responsibilities include undergraduate and graduate recruitment; university partnerships; and working with continuing students, faculty, and alumni. Boutsis has worked in the field of higher education for more than 15 years and in international education for 12 years. She currently serves on the Council of International Schools (CIS) Latin American Committee and presents regularly at Overseas Association for College Admission Counseling (OACAC) events and the CIS Forum. Prior to Hofstra, Boutsis worked for Stony Brook University (State University of New York) where she spearheaded all undergraduate international initiatives.

Geraldine Govaerts
Montana State University

Geraldine Govaerts is the manager for international recruitment and marketing at Montana State University. She began working in the Office of International Programs at Montana State in 2006. In her role, Govaerts is responsible for developing the office's strategic international enrollment management plan; for collecting and analyzing admissions and enrollment data; and for coordinating recruitment activities. She works extensively in the office's homegrown CRM, which has become the main tool for tracking and communicating with international applicants. She received a master’s degree in applied communications and public relations from IHECS Institut des Hautes Etudes des Communications Sociales in Brussels, Belgium, and a diploma of specialized studies in cultural management from the Free University of Brussels.