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Moving beyond the agent "debate," compare and contrast two institutions' successful international student recruitment strategies, learning from one that uses agents and one that does not use agents.
The pressure to increase international enrollment continues unabated even as competition for international students intensifies. Requests for additional recruitment resources compete for finite campus resources and must be justified by "return on investment." Two institutions met these challenges head on. The first succeeded by restructuring existing resources, while another university included educational consultants.
The e-Learning Seminar will provide participants with:
- A step-by-step comparison of two successful recruitment strategies
- Four key practices for effective recruitment:
- Effective and ongoing training
- Sufficient support services
- Market intelligence
- Measurements for success
David L. Di Maria, EdD
Kent State University
David L. Di Maria is the director of international programs and services at Kent State University, where he manages education abroad, international admissions, international marketing, and international student and scholar services. Di Maria currently serves as the regional liaison outreach coordinator for NAFSA's International Enrollment Management Knowledge Community and as a dean of NAFSA's Core Education Program (CEP) workshop Basics of Effective U.S. International Admissions. In addition to holding leadership roles within NAFSA, he serves as an external reviewer for the American International Recruitment Council and director of international service for the Rotary Club of Kent. Di Maria graduated from the University of North Carolina-Greensboro, studied abroad in Estonia at the University of Tartu, and earned a doctorate in educational policy and administration from the University of Minnesota.
University of Virginia
Merav Frazier has been working in international student services for nine years. She is currently serving as an assistant dean of admission at the University of Virginia. She is responsible for the recruitment and evaluation of applications from Asia and Australia. In addition to her international admission responsibilities, Frazier also serves as the office's liaison to various student organizations and plans the Days on the Lawn events for admitted students. As an undergraduate, she studied at the University of South Florida (USF), where she received a degree in international studies and worked for the International Student and Scholar Services Office. She continued her studies at USF and earned a master's degree in political science while working for the International Admission Office.