e-Learning Seminar
Student Members

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A diverse international student body on campus supports internationalization efforts and also contributes to a better college experience. To achieve this, more campuses seek to diversify student enrollment by recruiting from emerging and non-traditional top sending countries. International enrollment management practitioners must understand how to tap into these unique markets, including those dealing with political uncertainty and economic challenges.

What are these emerging markets? How can international enrollment management professionals develop successful recruitment strategies?

In this NAFSA e-Learning Seminar, expert speakers will share successful recruitment strategies, explain how to identify emerging markets, and discuss the importance of maintaining diversity in your international student recruitment efforts.

Participants will also receive a 15% discount on NAFSA’s Guide to International Student Recruitment, 3rd Edition.


After attending this webinar, participants will be able to:

  • Discuss the importance of diversifying student populations within their recruitment strategies;
  • Identify emerging markets for international student recruitment and strategies for reaching these markets;
  • Practice strategies for diversifying recruitment methods as demonstrated by the presenters.

The content will be relevant to international enrollment management professionals in recruitment, admissions, marketing, and advising, as well as senior international officers. Sharing NAFSA webinars is a cost-effective method of staying up-to-date on the hottest topics facing the field today. Invite as many attendees as you wish for the price of one registration! Not able to attend? Purchase the recording for future use.


Salma Benhaida
Kent State University

Salma Benhaida is the director of international recruitment, admissions, and sponsored student services at Kent State University where she oversees international recruitment and admissions over the eight-campus system. Benhaida also acts as liaison between Kent State University and various sponsoring agencies and foreign embassies. She received her bachelor of science degree in accountancy and her master’s degree in communication from the University of Akron. Benhaida is fluent in English, French, and Arabic.

Mona Menking
Kansas State University

Mona Menking is the associate director for international initiatives for the Center for Intercultural and Multilingual Advocacy of the College of Education at Kansas State University. Menking has worked in higher education since 2001, serving the Office of the President at the Universidad San Francisco de Quito (USFQ) in Ecuador as director of institutional effectiveness and accreditation; director of alumni relations and development; and international summit coordinator. She also worked in Western Kentucky University’s Office of Enrollment Management and as an international admissions counselor for the University of Mississippi, with a special emphasis on Latin America and the Middle East. Menking has a bachelor’s degree in business administration from the University of New Mexico and a master’s degree in education from USFQ.