Marketing


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Title
Description
Document Date
Using the State Consortia Model for International Marketing and Recruiting

Join your colleagues for a live chat on state consortia. There is a recognized value in pooling resources to achieve broader exposure overseas. Does it make sense for your institution to participate in or organize such a group? Explore this

Mar 12, 2015
IEM Related Events - March 2013

Events related to IEM - Credential Evaluation Listening Session and Virtual Brown Bag.

Mar 12, 2013
The Best ACE, IEP, and RAMA Network Highlights

The restructured networks contain valuable information that can be used as a resource for professionals in our field.

Mar 12, 2013
Message from the International Enrollment Management Chair

Welcome to a new year with our knowledge community! As this year’s current IEM Chair, I am pleased to continue the good work of the professionals in this branch of international education.

Mar 12, 2013
Brazil’s Scientific Mobility Scholarship Program (formerly Science Without Borders)

An overview and statistical information about the program, and transitions into program administration, listing institutions, and organizations responsible for managing the program both in Brazil and in the destination countries.

Mar 12, 2013
Educational Data from UNESCO Institute for Statistics (UIS)

UIS provides frequently requested statistics on education systems, global rankings related to education such as enrollment and graduation ratios as well as indicators for tracking international student mobility.

Nov 30, 2012
Global Flow of Tertiary-Level Students

This helpful data collection of student mobility allows one to utilize an interactive map and statistics based on country of interest and in-coming and out-going student flows.

Nov 30, 2012
Using Mobility Data and Trends to Recruit in China, Korea, Vietnam, and India The session included two small group activities to analyze and plan an effective Asian marketing and recruitment strategy for each institution. Annual conference session 2012. Jun 19, 2012
wRAP-Up - March 2012 Chinese Students in Undergraduate Programs: Understanding and Overcoming the Challenges, Conditional Admission 101, English Language Teaching and Administration News, International Growth Blessings Require Infrastructure Enhancement Feb 21, 2012
Measuring Return on Investment (ROI) - Forum Archive

We know that it's impossible to define international students' contributions by any numbers with dollar signs in front of them. Yet we also recognize the need to speak the language of those who hold the purse strings on campus, to effectively justify our recruitment costs.

Jan 30, 2012
Using Social Media for International Recruitment: A Live Collegial Conversation Are you considering using social media for your international recruitment efforts? Read through the May 2011 collegial conversation with Marty Bennett (IIE) and Wesley Roy (Roger Williams University) to learn about effective tools, best practices, and resources that will help you maximize your media presence. May 17, 2011
April 2011 wRAP-Up Newsletter

Find RAP information for the 2011 NAFSA Conference and Expo in Vancouver, BC, Canada: Open Meetings, Poster Fairs, Workshops, Sessions and Seminars.

Apr 18, 2011
Virtual Toolkit for Recruiting International Undergraduate Students Is your institution is starting or expanding efforts to recruit international undergraduate students? NAFSA can help you be effective and strategic in your approach and implementation to ensure that you meet your institution's goals, whether you want to... Dec 10, 2010
Marketing and Recruitment Challenges in a One-Person Office

This resource is geared towards international educators who work in "one-person offices," but is also applicable to marketing and recruitment professionals who wear "multiple hats."

Dec 01, 2009
Enhancing the Educational Fair Display - Lessons Learned

Important elements to incorporate for a successful educational fair display.

Jun 18, 2009
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