Return on Investment (ROI)

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Document Date
Optimizing Return-On-Investment (ROI) by Utilizing U.S. Department of Commerce Resources

May 11, 2017 | 2:00 p.m.-3:00 p.m. Increasing ROI is difficult when your budget is limited and IEM professionals are constantly asked to do more with less. In this Government Connection, the presenters provide a variety of affordable resources from

Apr 10, 2017
Framing the Conversation: Using Data to Advocate for Campus-Wide Support of the IEM Office

Effective international enrollment management professionals understand the importance of using data for strategic planning, enrollment forecasting and tracking returns on investments. This Collegial Conversation goes one step further by exploring various approaches to utilizing data as an advocacy tool for

Sep 14, 2016
Measuring Return on Investment (ROI) - Forum Archive

We know that it's impossible to define international students' contributions by any numbers with dollar signs in front of them. Yet we also recognize the need to speak the language of those who hold the purse strings on campus, to effectively justify our recruitment costs.

Jan 30, 2012
Marketing and Recruitment Challenges in a One-Person Office

This resource is geared towards international educators who work in "one-person offices," but is also applicable to marketing and recruitment professionals who wear "multiple hats."

Dec 01, 2009
Collegial Conversation with Mary Baxton

Mary Baxton is the Director of Admissions, Client Services, and International Recruitment at Tseng College, California State University, Northridge. Her position focuses on international enrollment management, which coordinates recruitment, admission, and registration. She also facilitates international program development, partnerships, and strategic enrollment management.

May 20, 2009
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