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Document Date
Using Mobility Data and Trends to Recruit in China, Korea, Vietnam, and India The session included two small group activities to analyze and plan an effective Asian marketing and recruitment strategy for each institution. Annual conference session 2012. Jun 19, 2012
Measuring Return on Investment (ROI) - Forum Archive

We know that it's impossible to define international students' contributions by any numbers with dollar signs in front of them. Yet we also recognize the need to speak the language of those who hold the purse strings on campus, to effectively justify our recruitment costs.

Jan 30, 2012
Using Social Media for International Recruitment: A Live Collegial Conversation Are you considering using social media for your international recruitment efforts? Read through the May 2011 collegial conversation with Marty Bennett (IIE) and Wesley Roy (Roger Williams University) to learn about effective tools, best practices, and resources that will help you maximize your media presence. May 17, 2011
Marketing and Recruitment Challenges in a One-Person Office

This resource is geared towards international educators who work in "one-person offices," but is also applicable to marketing and recruitment professionals who wear "multiple hats."

Dec 01, 2009
Translating Your Website

Workshop presentation that leads the participant through a series of questions and answers that assist marketing and recruiting professionals make the decision about translating their institution's website.

Jun 18, 2009
Collegial Conversations - John Hayden

In 2000, John Hayden cofounded Versation under the name English, baby!, with an original mission of teaching ESL online to international students.

Jun 18, 2009
What to Consider Before Advertising

Different issues to consider when deciding what type of publication is right for your advertising needs.

Jun 18, 2009
Institutional Commitment to Recruiting

Elements to consider when evaluating a institution's commitment to recruiting and what to consider when developing the recruiting plan.

Jun 18, 2009
How Can All U.S. Institutions of Higher Learning Help EducationUSA Offices Promote U.S. Education Overseas?

This resource is inteded to offer ideas to assist first-time recruiters jump-start their global marketing efforts, as well as share newer insights to professionals who are looking to explore avenues in working with EducationUSA offices worldwide.

Jun 18, 2009
Collegial Conversations - Viktar Khotsim

Khotsim is senior adviser at the American Center for Education and Research, Inc. in Minsk, Belarus. One of his pet projects is the Virtual Consulting Office.

Jun 18, 2009
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