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University of California-Berkeley

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This network serves professionals responsible for institutional recruitment, promotional campaigns, budgeting, and implementation of strategic marketing plans.

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Conference Hightlights

April 27, 2012

Dear IEM Colleagues, We hope that you are making plans to be in Houston this year for the 2012 NAFSA Annual Conference May 27rd through June 1st . It promises to be an outstanding event with many new offerings! Here are a few highlights from the program that may be of interest to you as you develop your conference schedule.
  • Be sure to attend the RAP/IEM Community Reception on Monday, May 28th from 5:00 pm to 7:00 pm to see old friends and colleagues and to meet new friends.
  • Whether you are new to the field or a seasoned professional, there is something for everyone! Attend sessions that interest you! For a complete list, go to http://www.nafsa.org/ac12sessions-iem.
  • Visit the RAP/IEM KC Networking Center to meet, relax, and share ideas in an informal setting. Have questions about credentials, stop by for one of the Credential Doctor Clinics or join round table discussions on other topics that interest you!
  • Check out the Poster Fairs offered at the NAFSA annual conference this year. Don’t miss the Get Networked NAFSA Fair on Tuesday, May 29th from 9:00 am -11:00 am or the Country Fair!
  • The RAP/IEM Knowledge Community experience page at http://www.nafsa.org/ac12IEM is a special place for you! Visit the site to see conference events that may be of interest to you.
  • Come to the RAP/IEM KC update session on May 29, 2012 at 11:30 am -12:15 pm to meet the RAP/IEM team and to hear updates and more.
  • Do you want to know what others are saying about Houston 2012? Check out the latest NAFSA blog at http://blog.nafsa.org.
Stay tuned for more news in the coming weeks! We look forward to seeing you in Houston!

Kemale Pinar
2012 RAP/International Enrollment Management Annual Conference Committee Representative

Cindy Ochoa
2012 RAP/International Enrollment Management Knowledge Community Chair...

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Featured Resources
  • Virtual Toolkit for Recruiting International Undergraduate Students
    Links to resources that will assist you in being effective and strategic in your approach to enrollment management and implementation of your recruitment plan to ensure that you meet your institution's goals, whether you want to diversify your student body, identify new revenue streams, or expand international partnerships.
  • Marketing and Recruitment Challenges in a One-Person Office
    This resource is geared towards international educators who work in one-person offices; the tips are also applicable to all marketing and recruitment professionals.
  • Introduction to Marketing
    Though marketing is often associated with the for-profit world and closely related to "sales" or "advertising," it is a concept and process relevant to all fields, including international education.
  • International Enrollment Management: Framing the Conversation
    An institution's recruitment plan should be built from and support its international enrollment plan. This paper provides the basics on creating an international enrollment plan.
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