Marketing and Recruiting

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Document Date
Strengthening Connections with Families to Expand Student Learning Abroad

Parents can oftentimes make or break a student’s decision to study abroad. How can you engage parents in the study abroad process without overwhelming the students? It’s important to strike a balance between parent involvement and support and the student’s

Dec 19, 2017
Athletic Department Collaboration to Expand Student-Athlete Education Abroad

On many campuses, student-athletes are an underserved population within the realm of education abroad. Understanding your athletic department’s philosophy and goals as well as the rules governing them is important to determine appropriate study abroad program models for student-athletes. These

Oct 17, 2017
Maximizing Faculty-Led Study Abroad Programs at Community College

Developing faculty led study abroad programs in the community college setting carries its own set of challenges. Gaining administrative buy-in, developing programs that aren’t cost prohibitive, and recruiting students to participate in these programs are not challenges unique to community

Jan 03, 2017
Changing Perceptions: Developing Education Abroad Marketing Strategies for Underrepresented Students

Designing marketing materials to appeal to diverse groups on campus is the first step to increasing underrepresented student populations’ participation in Education Abroad.

Sep 16, 2016
Building Successful Collaborations Between Study Abroad and Multicultural Offices

Developing a strong relationship with your campus multicultural affairs office can help education abroad professionals reach diverse students and strengthen campus support for both offices. This collegial conversation will explore what this collaborative relationship looks like on two different campuses.

Aug 23, 2016
Peer-to-Peer Power One of the best ways to keep students engaged once they return from an experience abroad is through a peer network or leader program working for their study abroad office or their program provider. This resource is designed to help education abroad professionals increase student participation abroad and at home. Given limited financial and staff resources, see how investing in peer-to-peer initiatives can support professionals and create a significant impact on recruitment and retention. Feb 26, 2016
Enrollment Management in Education Abroad

Do you struggle with balancing enrollments between academic terms or among program types? Are you asked to project enrollments several months or years in advance? In this collegial conversation, experienced Education Abroad administrators with knowledge of both large and small institutions will answer your questions about managing enrollments in education abroad programs.

Sep 21, 2015
Best Practices in Effectively Managing Social Media for EA

Social media continues to be as essential as traditional marketing strategies in education abroad. This resource focuses on some of today’s top channels with tangible takeaways.

Apr 02, 2015
Fundraising & Education Abroad

This resource, created by Anthony Ogden, Director of Education Abroad at the University of Kentucky, provides a short list of innovative fundraising strategies for education abroad programming that have resulted in new revenue streams.

Oct 07, 2013
Resources on Social Media Risk within International Education This resource is intended for international educators wanting to learn more about social media risk in the field and how their institution/organization can maintain a balance between using social media tools and mitigating the risk involved with using such tools. Feb 17, 2012
Marketing on Campus: A Guide for Program Providers

Information on generally accepted best practices for marketing study abroad programs, including the appropriate relationship between study abroad program providers and campus-based study abroad offices.

Mar 31, 2009
Marketing Best Practices for Beginners - Exhibitors

Guidelines to assist program representatives and other exhibitors at an education abroad fair to meet expectations of both the hosting institution and the campus community attending the fair.

Sep 13, 2007
Marketing Best Practices for Beginners: Institutions

Guidelines to assist campus-based education abroad professionals hosting an education abroad fair. 

Sep 13, 2007
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