Ben Waxman, MBA
Ben Waxman, CEO of International Education Advantage (Intead), develops brands for academic institutions, locally and globally. Ben manages strategic evaluations of international recruiting initiatives by conducting market and competitive analyses. He uses the data gathered to inform development and implementation of targeted branding and recruiting programs. Ben’s work within academia is rooted in the development of marketing campaigns focused on key differentiators. His recruitment plans apply the most relevant marketing tools from mobile apps and digital/interactive media to print collateral and traditional PR. He relies on tapping a vast international network for those key personal introductions that result in valuable recruiting relationships. You will often find Ben and the Intead team managing global virtual teams to achieve specific and measurable goals. Ben has international travel experience extending from Central and North America to the Middle East, Asia and Europe and Northern Europe. He received his BA from Wesleyan University with study abroad in the Middle East. He received his MBA from Northeastern University.