The 5 C’s of Crisis Communication

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Today’s 24/7 news cycle and pervasive social media present new challenges for education abroad professionals. Stakeholders, both on and off campus, come to the international office with their opinions and perceptions about particular locations or recent world events. Whether risks are unsubstantiated or legitimate, how do international offices address growing anxiety from students, parents, and the campus community? Use the easy to remember 5 C’s of Effective Crisis Communication to keep you focused when crises do arise.


This resource was derived from a 2018 Annual Conference presentation in Philadelphia, Pennsylvania by Miko McFarland (UKY), Jason Hope (UKY), and Maureen Gordon (Arcadia University), and featured in the NAFSA e-Learning Seminar Managing Education Abroad Fears with Effective Communication.