2021 Sponsorship Descriptions
Sponsor thought-leadership programs, merchandise or an event at the NAFSA 2021 Annual Conference & Expo to give your organization, product, or service unmatched exposure to a large and motivated buying audience. Conference attendees include high-level decision makers and front-line staff who inform purchase decisions and use your products and services.
As a NAFSA conference sponsor, you receive special benefits that help you increase brand visibility and make a lasting impression.
Front and Center
Opening Plenary Address - $75,000
NAFSA's Tuesday keynote event always features a renowned and thought-provoking global luminary. Showcase your brand as an authority in international education to nearly 6,000 conference attendees through NAFSA's plenary marketing and promotions for this conference opening event. Sponsor may also meet the speaker, share the stage, welcome attendees, provide a 45-second video which plays prior to all four plenaries, and place promotional materials on plenary hall chairs.
NAFSA's plenaries bring together attendees with visionaries, global leaders, and other high-profile speakers throughout the week. Sponsor may also meet the speaker, share the stage, welcome attendees, and provide promotional materials on plenary hall chairs.
- Wednesday Plenary - $40,000 - Partial Sponsorship Available
- Thursday Plenary - $25,000
- Friday Plenary - $20,000
Opening Celebration - $65,000
NAFSA's Opening Celebration brings together nearly 5,000 conference attendees for a high-energy, memorable networking reception. The event often features high-profile entertainment. Sponsor receives extensive branding through event marketing and promotions, also receives branding on event materials, on-site signage, and may provide marketing material or merchandise to attendees.
Closing Celebration - $10,000
Enjoy a final celebration with conference attendees and join NAFSA in inviting attendees to the 2022 conference. Sponsor receives event branding on marketing and promotion and can provide marketing materials.
NAFSA Global Dialogue Fellowship Program - $25,000
Join NAFSA leaders in welcoming and supporting African higher education professionals who are developing new and deeper international opportunities for students, scholars, faculty, and exchange visitors at their home institutions. Enjoy a final celebration with conference attendees and join NAFSA in inviting attendees to the 2022 conference. Sponsor receives event branding on marketing and promotion and can provide marketing materials.
Global Learning Lab - $20,000
This unique program guides participants in collaborating and offers extensive networking opportunity in examining which specific activities and tools help best integrate global learning into their classrooms and campuses. Sponsors receive branding in event promotions, marketing, and materials, and one preconference global learning podcast.
Presidents and Provosts Summit at NAFSA 2021 - $20,000
A full-day, invitation-only gathering of U.S. and international university and college presidents, rectors, chancellors, and provosts. Sponsor receives branding in event promotions and marketing, and can provide welcoming remarks and distribute materials.
Symposium on Leadership - $20,000
This pre-conference, five-hour event brings together internationalization leaders, and senior-level international education decision makers from around the world to connect, collaborate, and learn about trends transforming higher education. Sponsor receives branding in event promotions and marketing, and can provide welcoming remarks and distribute materials.
Community College Day - $15,000 - SOLD
A full-day event featuring sessions, a luncheon, and presentations dedicated to advancing international education programming at community colleges. Sponsor receives branding in marketing and promotions and involvement in on-site activities.
Global Issues Forum - $12,500 - SOLD
This two-hour Forum brings together leading global voices, international education leaders, students and researchers from around the world to explore best practices in collaboration on global issues and challenges. Sponsor receives branding in event promotions, marketing and materials, and can welcome attendees and provide materials.
Africa Forum - $12,500
This NAFSA two-hour special event features a keynote address, higher education panel with experts from the continent, including NAFSA Global Dialogue Fellows, and table discussions on issues related to strengthening international partnerships and collaboration with Africa. Sponsor receives branding in event promotions, marketing and materials.
Latin America and Caribbean Forum - $12,500 - SOLD
This pre-conference, three-hour event features a keynote address, higher education panel with experts from the region, and table moderated conversations on institutional partnerships in Latin America and the Caribbean. Sponsor receives branding in event promotions, marketing, and can welcome attendees and provide materials.
Sustainability Theme - $15,000
This signature thought leadership track builds on the conference theme "Designing Our Shared Future." Content related to international education's role in leading environmental sustainability will be showcased throughout the conference, thus insuring the sponsor visibility throughout the week of the conference. The track will include the following events: an invited Spotlight Speaker chosen from respected thinkers and leaders in the field, 3-6 conference sessions throughout the week, a Pavilion Session addressing comments around the theme of the track. Sponsor receives acknowledgement in all print and electronic conference and track materials, on-site signage throughout the week and at each Track Presentation, ability to welcome attendees at Spotlight presentation and the Pavilion and the ability to distribute materials.
NEW! NAFSA Poster Fair and Awards - $15,000
The poster fair features hundreds of innovative presentations across 15 conference themes throughout the week. More than 4,000 attendees visit the Poster Fair area each year to learn, engage with presenters and gain new ideas for their work. Every year these attendees choose the "Best in Content" and "Best in Visual Presentation" posters across the 7 Poster Fairs featured through out the conference week. Sponsor Receives acknowledgment in promotion and marketing materials, as well as in signage onsite. Sponsor may also choose to have a poster fair table throughout the Poster Fair and receive visibility during the pre-Poster Fair presenter coffee break and in award winners' announcement.
Special Engagement Opportunities
Management Development Program - $20,000
Brand this comprehensive three-day event focusing on key international education management skills and strategies for new and current leaders of international programs. Sponsor receives branding in event promotions and marketing, and can provide welcoming remarks and distribute materials.
First-Timers Breakfast - $12,500 - SOLD
Join the Annual Conference Committee in welcoming a group of first-time attendees to the annual conference at their networking breakfast. Sponsor will receive branding in event promotion, marketing, and materials and the ability to briefly welcome attendees to the event.
Conference Orientations - $10,000 - SOLD
Join NAFSA's leadership and the Annual Conference Committee at two general orientations on Monday and Tuesday to welcome more than 500 conference attendees who are attending the annual conference for the first time or are new NAFSA members. Sponsor receives branding in event promotions, marketing, and materials and the ability to briefly welcome attendees at the event.
Monday National Leadership Meetings - $7,500
About 150 leaders take part in this by-invitation full day of training and networking. Sponsor receives branding in event promotions and marketing, and can provide welcoming remarks and distribute materials.
Regional Affairs Volunteer Leadership Program - $9,500
This program focuses on several training and networking meetings at the 2021 annual conference. Sponsorship will include visibility not only at pre-conference training meetings but also the 11 Regional Update meetings and the Regional Affairs Reception on Wednesday afternoon. Sponsor receives branding in event promotions and marketing and can distribute materials the approximately 400 attendees.
NEW! Spotlight Presenter Series - $12,500
Throughout the conference week, special guest speakers discuss important trends and issues within and beyond the field of international education. Sponsor receives branding in event promotions, marketing, and materials related to the Spotlight Presenter series (five to eight speakers), as well as an opportunity for brief 2-minutes remarks at the presentation.
Knowledge Community Networking Package - $9,000 per package; discount for sponsorship of two or more groups.
Engage with a targeted audience of NAFSA conference attendees as a sponsor of up to five knowledge community networking events and centers. Display promotional materials and be recognized with on-site signage and marketing collateral.
- Education Abroad Package
- International Education Leadership Package - SOLD
- International Engagement Management Package - SOLD
- International Student and Scholar Services Package - SOLD
- Teaching, Learning, and Scholarship Package
Networking Lunches - $5,000 per lunch; discount for sponsorship of two or more lunches.
These catered conference lunches bring together diverse leaders, institutional representatives, and advocates to engage in dialogue about a wide range of special issues relating to international education. Participate in conversations surrounding community colleges, liberal arts colleges, and diversity and inclusion.
New Century Circle Breakfast - $5,000
Join NAFSA's Executive Director and CEO, current and former NAFSA presidents, and members of NAFSA's Board of Directors at this by-invitation breakfast event celebrating NAFSA's top donors. This event is an opportunity to engage with leaders of the association and the field. Sponsor receives branding in event promotions, marketing, and materials.
Annual Conference Fundraising Match - Starting at $7,500
Support NAFSA and the field by providing a matching contribution for all gifts to NAFSA's Annual Conference Campaign. Matching sponsors will be acknowledged on materials before, during, and after the conference.
Conference App - $30,000
Essential for every conference attendee, the NAFSA Conference App allows users to stay connected throughout the week with direct attendee-to-attendee messaging, a conference schedule, and everything they need to navigate NAFSA's expansive conference. Sponsor receives exclusive access to sponsor banner ads throughout the app providing thousands of impressions over the course of several weeks.
Career Center - $15,000
A high-traffic venue throughout the week, conference attendees visit the Career Center to network, attend special curated sessions, and seek job, resume, and career advice. Sponsor logo appears in the Center, on distributed materials, and all promotional materials. Sponsorship can include opportunity to present at the Career Center.
Conference Information Center - $8,500
Centrally located and in a high-traffic area. Open Sunday through Friday for extended and maximum visibility. Sponsor logo included on signage. Sponsor can leave promotional materials at the center.
Expo Hall Refreshment Breaks - $7,000 - SOLD
Support conference attendees as the sponsor of NAFSA's Expo Hall refreshment breaks. Sponsor signage is displayed at three refreshment lounges during six breaks over the course of the conference. Sponsor logo appears on napkins, in general conference promotions, on-site signage, and the NAFSA website. Offers high visibility among NAFSA conference attendees.
Pre-conference Workshop Refreshment Breaks - $5,000 - SOLD
Sponsor receives visibility on signage at two lounges during five breaks over two days. Sponsor logo appears on napkins, in general conference promotions, on-site signage, and the NAFSA website.
Convention Center Wi-Fi - $5,000
Sponsor receives visibility thorough on-site signage advertising the wi-fi password.
Conference Tote Bag - $77,000 - SOLD
Sponsor's logo is imprinted prominently on one side of the official conference bag provided to every conference attendee. This very popular take-away item is a high-visibility sponsorship opportunity.
Conference Name Badge Holder - $45,000 - SOLD
Every attendee is required to wear a name badge. Sponsor logo is prominently displayed above every name.
Conference Noteplanner - $30,000 - SOLD
Popular take-away provided to every conference attendee. Sponsor receives two dual-sided color inserts, full-color logo in bottom corner of each page, and full-color ad space on the back cover.
Conference Water Bottle - $25,000 - SOLD
Premier conference take-away. Sponsor's logo appears prominently on bottle.
Conference Folder - $10,000
Sponsor's logo appears inside the folder and sponsor's full-page, four-color advertisement appears on the back cover.
Conference Pen - $5,000 - SOLD
Sponsor's logo and booth number appear on pen provided to attendees at conference registration.
Conference Collectible Pin - $5,000 - SOLD
Sponsor's name engraved on the back of this specially designed collectible conference memento. Sponsor acknowledged in print and online conference materials, and at the NAFSA Pavilion in the Expo Hall.
Additional Branding and Advertising
NAFSA Pavilion Theater - $20,000 for full event sponsorship; $7,500 for daily sponsorship
The NAFSA Pavilion is the center of the Expo Hall. The Pavilion houses an open theater that has capacity for nearly 100 attendees and participants. Each day over 2,000 people visit the NAFSA Pavilion. The theater hosts 7 to 9 programs daily and over 25 programs throughout the week. Sponsors receive branding on the NAFSA Pavilion Theater, recognition in NAFSA promotions, marketing, and collateral along with a speaking opportunity.
NAFSA Conference Bookstore - $12,500
The Conference Bookstore, situated at the crossroads of conference traffic, offers a sponsor visibility throughout all the days of the conference. More than 95% of conference attendees pass by or through the bookstore. Sponsor receives signage on bookstore panels, acknowledgment in all materials, logo acknowledgement on bookstore plastic bag, and opportunity to be part of pre-conference ribbon-cutting photo op.
Plenary Video - $5,500
Promote your institution or your latest product, service, or program with a 45-second video that positions you as a leader in international education. Your video will air prior to all four of NAFSA's plenary addresses. Number of overall plenary video spots are limited to ensure maximum exposure.
NEW! Creative Wall - $5,000
The 2021 conference theme "Designing Our Shared Future" inspires attendees to be creative and imaginative. The Creative Wall, stationed at a high-trafficked area of the Convention Center, will provide a creative and interactive opportunity for attendees to express their ideas throughout conference week. Sponsor receives visibility through on-site signage, event marketing, and through social media posts.
Convention Center Banners - Starting at $4,500
Take your brand out of the Expo Hall and gain valuable advertising and visibility among NAFSA's thousands of conference attendees throughout the convention center.
Convention Center Digital Signage - Starting at $4,000
Bring your brand to life with video advertising displays throughout the Orange County Convention Center. Ads will run in a loop Monday through Friday of the conference week providing you with thousands of impressions among conference attendees.
Tote Bag Insert - $3,000
Maximize your reach by inserting a strategic marketing piece into NAFSA's conference tote bags. Drive traffic to your booth, special events, or educational offerings. Limited number of inserts available.
Friends of the NAFSA Conference - Starting at $1,000
Be recognized for cash donations for general conference support. Acknowledged on signage and in the conference program.
If you have questions regarding sponsorship opportunities, please contact Gail Hochhauser.