As one of 14 Regional Educational Advising Coordinators (REACs) worldwide, Rita Moriconi works under support from the Educational Information and Resources Branch at the U.S. Department of State’s Bureau of Educational and Cultural Affairs (ECA/A/S/A), responsible for the REAC program. Her responsibilities for EducationUSA are currently for the countries in South America Southern Cone, including Argentina, Brazil, Chile, Paraguay, and Uruguay. She is based in Brazil and has been a member of the Global EducationUSA network for 26 years and as a REAC for the past 10 years. Rita provides professional leadership, support and assessment to the EducationUSA network of 50 offices in Southern Cone, working with 68 EducationUSA advisers on topics about international student mobility and advancing ECA public diplomacy efforts in the region. Rita also works with public affairs section at local U.S. Embassies and Consulates counseling them on student mobility trends, advising programs, and providing guidance and training to EducationUSA advisers. Rita is a fan of international education and has attracted many U.S. associations to travel to Southern Cone countries and establish governmental partnerships strengthening the mobility to and from the United States.