Samiha Chemli, PhD

Dr. Samiha Chemli is an Associate Professor of Hospitality and Tourism Management and the Coordinator of University Relations (CIDE) at the University of Deusto. She has extensive expertise in hospitality and tourism management, in leading companies, managing cross-functional teams, and providing consulting services. With over 19 years of academic and managerial experience, she has contributed significantly to teaching and program development in Tunisia, South Korea, and Spain. Her research focuses on innovative tourism practices, especially on Web 3.0 and the use of immersive learning and virtual reality in higher education. At the University of Deusto, she runs Virtual Labs, in collaboration with colleagues, across the fields of Tourism and Business.