2006 Comprehensive Arcadia University
A fortuitous name change from the risible (Beaver) to the sublime (Arcadia) is only one reason why folks at Arcadia University are smiling these days.
Two decades ago Beaver College was in dire financial straits. Beaver’s Center for Education Abroad (CEA) ran a large and vaunted study abroad program, but only a handful of Beaver’s own students participated. With barely 1,000 students, faculty at the former women’s college were “afraid that if they let students study abroad, we wouldn’t have sufficient enrollment here to maintain their jobs,” recalled David C. Larsen, Arcadia’s vice president and director of the center.
Today the dorms are bursting and Arcadia University has purchased apartment buildings to accommodate the 3,500 students on its picturesque campus, once the estate of a 19th century sugar magnate. Now 250 of the 3,000 students that the Center for Education Abroad places overseas each year are Arcadia’s own undergraduates. Applications doubled after the 2001 name change and the university has repeatedly received laurels as a cynosure of internationalization.
Beaver began in 1853 as a seminary for women in a Beaver County river town west of Pittsburgh. It became a college in 1872 and half a century later moved across the Keystone State to Jenkintown, then later to Glenside in the Philadelphia suburbs.
Even when the college’s finances were precarious, the fortunes of the Center for Education Abroad were robust. The nonprofit center, opened in 1965, runs study abroad programs in England, Scotland, Wales, Ireland, Italy, Spain, Greece, Australia, New Zealand, and Equatorial Guinea that attract students from hundreds of U.S. colleges and universities. With a staff of 120 and a $34 million budget, the nonprofit center still contributes to Arcadia’s endowment, but former President Bette Landman put a stop more than a decade ago to the practice of tapping its surpluses to cover Beaver’s operating expenses. “I said, ‘We’ve got to live within our means,’” recalled Landman, an anthropologist who sparked the college’s revival. Her successor, Jerry Greiner, a psychologist, has generated new excitement since his arrival in 2004 with ambitious plans to enroll international students by the hundreds instead of the dozens.
From its nadir in the 1980s, undergraduate enrollment has nearly tripled to just under 2,000, with more than 1,400 others pursuing master’s degrees in education, allied health, and such fields as international peace and conflict resolution, as well as MBAs in management with an international perspective and doctorates in physical therapy and education.
The college made internationalization the central thrust of Beaver’s mission back in 1991. Landman, president from 1985 to 2004, surrounded herself with strong deans and administrators, including Michael Berger, vice president for academic affairs and provost; the CEA’s Larsen; Dennis Nostrand, vice president for enrollment management; Norah Peters Shultz, dean of undergraduate studies; Jeff Shultz, associate dean for internationalization and professor of education; and Jan Finn, director of international services.
Why Not Fly the Freshman Class to London?
The turning point came at a summer planning meeting in Landman’s living room in 1993. Enrollments already were on the rebound, but Landman pressed her deans and faculty leaders on what to do next to ensure the college’s turnaround. Jeff Shultz, an MIT and Harvard trained educator, suggested, “Why don’t we put all the freshman on a plane and take them to London over spring break? We can call it our 747 Course.” Everyone chuckled, but a few hours later they were talking about how to make it happen. The London Preview was born.
The following spring, 140 freshmen flew to London for spring break, accompanied by faculty and staff. The CEA put them up in student hostels it hired for the purpose in the British capital. They visited the Tower of London, the British Museum, St. Paul’s Cathedral, and other sights, and went to the theater with Arcadia students spending the full semester in London. The fee that first year was $150; a dozen years later it is just $245. Arcadia subsidizes roughly $750 per student; freshmen in the Honors Program go for free.
“More than anything else, it gives them confidence to study abroad,” said Jeff Shultz. “They get over the fear that they can’t do this. They know that they can.” On Graduation Day, fully a third of the class crosses the stage wearing colorful sashes signifying where they studied abroad after the Preview.
This year freshmen were offered Previews to London, Scotland, and Spain, and transfer students took a fast-paced cultural tour of Italy. Jan Walbert, vice president for student affairs, led the Spain Preview. Prominently displayed in her office is the bullfighting poster she brought home from Valencia, Spain, where she spent summer 1976 studying while an undergraduate at Juniata College. Walbert returned to Spain for the first time in May 2005 for a professional meeting. “I came back bitten by a Spanish bug and wanted to find a way to get our students to go there,” she related. “Jerry Greiner kept saying, ‘Try it; figure it out.’” Twenty-two freshmen eagerly signed up.
Walbert said the two-credit overseas learning experience “far exceeded my expectations in terms of how the institution responded and what students got out of it.” Now Arcadia is considering adding courses and credits to the London and Scotland Previews.
The Previews cost Arcadia more than $400,000, but have become a powerful magnet for students. For years, Beaver drew 85 percent of students from Pennsylvania and New Jersey. Today, 55 percent of Arcadia students come from outside these two states. It has sharply increased scholarships for both domestic and international students, as well as faculty grants to develop international programs. All told, the budget for internationalization at Arcadia has rocketed from $47,000 in 19911992 to $917,000 in 2000-2001 to $2,239,000 in 2005-2006.
Vice President for Finance Michael Coveney said, “Planning is the secret to financial success in regard to internationalization. As long as you’re planning for it, it works well, especially in regard to exporting students. But it’s scary if you haven’t planned for it.”
If a school replaces 100 students studying abroad with an equal number of new students, nothing is lost, Coveney said. And subsidizing the Previews is less expensive than increasing students’ financial aid packages, which many private colleges do to lure tuition-paying students. “It’s as good as (putting) an extra $1,000 or perhaps $2,000 in their aid package,” he said.
The First Year Study Abroad Experience
Arcadia has found other creative ways to bolster enrollment and enhance its international profile.
The trophies in Dennis Nostrand’s office attest to his success as a high school and collegiate wrestling coach. Nostrand looks capable of executing a quick takedown himself, but it is his remarkable ability to land students that leaves Arcadia colleagues grasping for adjectives to describe their vice president for enrollment management. “He’s brilliant,” said Jeff Shultz.
Nostrand has pulled several rabbits out of his hat since coming to Beaver in 1992 from the State University of New York, Morrisville. “From wrestling I knew how to recruit students and what seemed to get their attention,” he said modestly. For his master’s degree, Nostrand studied student demographics, what makes students leave college, and what encourages them to persist.
After the name change to Arcadia, the number of entering freshman and transfers jumped by 100 students, leaving administrators wondering where to put them. Arcadia was always eager to find ways to encourage study abroad, so Nostrand had an idea: Why not let some students spend their first semester in London? Sixty jumped at the opportunity, and now Arcadia offers top incoming students the chance to start their education in Arcadia’s London Semester Program based at City University and the London College of Fashion or at the University of Stirling in Scotland.
That first class of “First Year Study Abroad Experience” (FYSAE) students—they call themselves ‘Fi-Sis’—included Katie Lomberk, a premed who liked it so much she pestered administrators until they let her spend her second semester at the University of Limerick in Ireland. In an e-mail written at 2 a.m. on the morning of her graduation from Arcadia last May—the chemistry and math double major graduated in three years with honors— Lomberk wrote that she loved the British and Irish approach to higher education. “It was very independent: ‘Do the homework if you need to do it; we leave you in charge of yourself to study.’ That is how I learn best.”
She spent most of the next four semesters on the Glenside campus, where she founded a chapter of Rotaract, a community service club (the parent is Rotary International). But she also put her passport to frequent use, studying in Greece and traveling to Turkey in summer 2005 and spending last January at American University in Cairo, Egypt, learning about the Nile River’s history and ecosystem. She took off in late February to join Irish friends for “Rag Week,” a student tradition that combines charity and hi-jinks. Ten hours after returning home, she joined classmates on a spring break service trip to build houses in Mérida, Mexico. After two days in Glenside, she flew to Beijing with political science professor Robert Thompson and 20 classmates for Harvard University’s annual World Model United Nations assembly. Lomberk traveled across the United States after graduation with three Irish buddies, then planned to head to Australia and “probably visit New Zealand, Fiji, Vanuatu, and possibly Micronesia.” She’s seeking a research internship in Antarctica before heading to graduate school for a Ph.D. in chemistry, and after that medical school so she can fulfill her ultimate goal: joining Médecins Sans Frontières (Doctors Without Borders).
Other FYSAE veterans waxed equally enthusiastic about their experiences. “FYSAE is the reason I applied here,” said Stefanie DeAngelo, 18, a freshman from Sheffield, Massachusetts. “I had all these fantastic ideas about not going to college right away, so my parents were really excited when I found an organized, safe way to study abroad.”
Robbin Gebbie, 19, of Lansdale, Pennsylvania, spent her first semester in Scotland. “They sent us a brochure a couple of weeks after I was admitted. It kind of seemed like a ‘Why not?’ opportunity,” said Gebbie, who aspires to become a physician’s assistant. “You’d finished high school and hadn’t yet started college. You weren’t leaving behind anybody; you had no friends to worry about missing. It was just a good time for a new experience—and it’s as cheap as it gets.”
Katie McCullough, 19, a second-year student from Cazenovia, New York, who plans to major in international business and math, said Scotland “felt like home.” She subsequently spent a semester as an exchange student in Seoul, South Korea, and was scheduled to spend Spring 2007 in New Zealand.
Arcadia’s Pathways to Study Abroad Web page lays out road maps for students in any of Arcadia’s 37 majors to spend a semester abroad. Nikunj Shah, 19, a computer science major from Harrisburg, Pennsylvania, said Arcadia makes study abroad “very easy. Every department on campus has gone through and made a little schedule: ‘If you want to go abroad, this is how you do it. These are classes you need to take in this order, and then you can go abroad in any of these semesters.’”
The Italy Preview
Nostrand, the enrollment management magician, topped himself in May 2005 when fewer students than expected sent in deposits to secure their spaces in the Class of 2009. Arcadia had received a record number of applicants. Its SAT scores jumped 50 points, but the yield was lower than expected. On the Memorial Day weekend, Nostrand conceived the idea of making up the shortfall by luring more transfer students by offering a $450 travel and study experience in Italy over the 2006 spring break.
In three days, Arcadia officials hammered out the details, enlisted assistant professor of Italian José A. Marrero to lead the program, and readied posters, brochures, and postcards for the printer. Then the admissions staff fanned out to community colleges within a 200-mile radius to pitch the program to counselors. Arcadia landed 130 transfer students and “we ended up hitting the budgeted enrollment number within two students,” said Nostrand.
“It made a huge impact,” agreed Greiner, who later accompanied 68 of those transfer students to Rome, Florence, and Siena. Looking back, it seems that every major step Arcadia has taken to reinvent itself—whether knitting the Center for Education Abroad into the life of the campus, launching the Previews and the First Year Study Abroad Experience, and dreaming up a new name (even the URL www.arcadia.edu was available)—has worked flawlessly. Berger, the provost, insisted this wasn’t serendipity.
“We have been working for over a decade to establish internationalization as the defining characteristic of Arcadia,” said Berger, an automotive historian. “We’ve just plain gotten good at this. We have done things that work in the past so we have confidence in our ability to do new things based on our past success.”
Arcadia has surmounted challenges. The Center for Education Abroad had to rebuild relationships with universities here and abroad after the Center’s founder and key staff members left to start the Institute for Study Abroad at Butler University in 1988. But after a momentary downturn in 1991 following the Gulf War, its growth has been uninterrupted, and now the center is partnering with Butler University’s Institute for Study Abroad to launch its first study abroad offering in China.
Arcadia is not yet as strong on the import side of international education. It enrolled only 42 international students in 2004-2005. It used to host a large branch of the American Language Academy (ALA), which would bring as many as 100 international students a semester to Glenside to learn English, but ALA went out of business. Arcadia is considering launching its own intensive English program.
During Greiner’s years as provost at Hamline University in St. Paul, Minnesota, Hamline aggressively recruited students from Latin America. Now he plans to do the same at Arcadia. “We need to have many, many more international students, and we are putting in place strategies to do that,” Greiner said. “We’ve got efforts going in South America, particularly Venezuela, Colombia, and Peru, and we’re also reaching out to Africa and China. We just established a relationship with the American Graduate School of International Relations and Diplomacy in Paris.”
Greiner’s office on the ground floor of Grey Towers Castle was once the library of sugar baron William Welsh Harrison, who modeled it after medieval Alnwick Castle in England.
Greiner said he wants students “to have not just a smattering of experiences or to study abroad once in their career, but to be constantly exposed in all sorts of ways to the international and the multicultural.”
“We want to take Arcadia much farther than it is now on internationalization. If we’re going to do this effectively, it costs money. We need more staff and advisers to help, and we need faculty development so they can internationalize their courses to the greatest extent possible,” Greiner said.
Flags of many nations flutter from poles along campus walkways, representing each nation where Arcadia students study abroad and the home countries of international students. That colorful symbolism is not enough for Greiner. “I’d like to see the campus buildings and other public spaces have more of an international flavor,” he said. “I’d like constant student activities that feature global kinds of experiences so that every week students would have multiple choices from a variety of things that would keep them more attuned to global issues.”
Bioko Biodiversity Protection
Program Arcadia’s most acclaimed off-campus study program is the Bioko Biodiversity Protection Program in Equatorial Guinea, a small, Spanish-speaking country in West Africa. Biology professor Gail Hearn has been studying wildlife on Bioko since 1990 and in recent years has partnered with Wayne Morra, an economist, on a program to preserve Bioko Island’s monkeys, sea turtles, and other endangered wildlife.
While working with animals at the Philadelphia Zoo, Hearn, a Bryn Mawr graduate with a Ph.D. in molecular biology from Rockefeller University, became intrigued by the reproduction difficulties that an African monkey called the drill had in captivity. That led her to “the only place left on the planet where drills still lived relatively unmolested: Bioko Island,” 20 miles off the coast of Cameroon.
“By time I got there, it was clear they were even endangered there, so a lot of my work has not been to study the social behavior of drills, but to save the wildlife of Bioko Island,” she said. Five of the seven species of monkeys living on Bioko—the drill, the black colobus, red colobus, red-eared guenon, and Preuss’s monkey—are among Africa’s most endangered. Four species of sea turtles that nest on Bioko’s beaches also are endangered.
Morra, an associate professor of business, health administration, and economics, envied Hearn her annual trips to an unspoiled rainforest, the Gran Caldera Southern Highlands Scientific Reserve. “I asked if I could accompany her as a porter,” he said with a laugh.
“He used to go past my office like this,” said Hearn, mimicking a porter with up thrust hand. “He’d walk past, back up into my range of view and say, ‘I’ll do anything.’”
What use is an economist in the Gran Caldera? Morra turned out to be of great use. He and Hearn collaborated on ways to give the people of Bioko incentives to stop selling endangered species as “bush meat” in a market in Malabo, the capital.
“Biologists are very stingy when they work. They do not follow good economic principles. They do not want to pay for information; they do not want to help local people,” she said. “Wayne pointed out that underpaying local people was not a way to achieve your conservation objectives. You have to show people that saving their wildlife will help them.”
Now they preside over a year-round conservation project, with a permanent staff of four on Bioko. With foundation grants, they hire as many as 50 local workers to monitor the local market for bush meat—everything from squirrels to porcupines to duikers (forest antelope)—and conduct an annual wildlife census in the forests of Bioko. Each fall, through the Center for Education Abroad, students from Arcadia and other U.S. universities take classes there. Arcadia faculty rotate in, working with staff and students from Universidad Nacional de Guinea Ecuatorial (UNGE). They are creating a wildlife sanctuary and looking into ways to encourage ecotourism. “We’re a little cottage industry,” said Morra.
The pair involves other Arcadia professors and students in the exotic work on Bioko. Last fall, Ellen Skilton-Sylvester, an associate professor of education, trained the study abroad students there to teach English as a second language to UNGE students while they learned together about wildlife conservation. Upon returning to Glenside, her student teachers made presentations about Africa to children in five elementary schools. A Fulbright Hays grant helped cover the travel expenses for the 10 students who spent the fall 2005 semester in Equatorial Guinea.
International Peace and Conflict Resolution
In the International Peace and Conflict Resolution (IPCR) program, graduate students spend the entire second year studying and interning in another country. They also travel as a class to learn about the “troubles” in Northern Ireland and the challenges that development poses to indigenous people in Costa Rica. The director, political scientist Warren Haffar, this year expanded operations to Arusha, Tanzania, on the foot of Mt. Meru, where the peace accords were signed ending the Rwandan civil war in 1993 and where the United Nations is conducting its International Criminal Tribune for the genocide in Rwanda and Burundi.
“Arusha offers an amazing learning opportunity for our students,” said Haffar, who has worked on conflict mediation in the Balkans. “We get students out of the classroom and into the field to learn how international law, sustainable development, and human rights all work together to make a healthy society or generate a sick one prone to conflict.”
The program attracts a score of new students each year, including returned Peace Corps volunteers. “Usually their story is the same: they want a job that has some meaning,” said Haffar. For the price of tuition, the IPCR program pays the students’ costs while studying abroad, from airfare to visas to tuition at the host university. Haffar said, “It’s a great opportunity to try things you might not ordinarily do—with a bit of a safety net.”
Graduate student Justin Losh, 28, became intrigued by the notion of working on conflict resolution after attending a lecture that film-maker Michael Moore gave in October 2003 at Butler University in Indianapolis. Moore’s appearance was sponsored by the Plowshares Collaborative, a peace studies initiative of Earlham, Goshen, and Manchester colleges. Losh, who majored in anthropology at Indiana University-Purdue University Indianapolis and spent a year working in one of Brazil’s poorest regions, said, “I started seeing possibilities for myself for the future.” He spent this past academic year at the University of Dar es Salaam in Tanzania.
Kaori Suzuki, 23, came to Arcadia from Nagoya, Japan, in 2005 to pursue the peace and conflict degree. Her ambition is to work for a nongovernmental organization to improve relationships between Japan and the Asian neighbors it invaded in World War II. “I think the people who really make change are those who work in the small parts, in invisible places, but do something important,” she said. “Japan and other countries in Asia are not in truly friendly relationship because of the past history of what Japan did to those other countries. Hopefully, I can be the bridge between those Asian nations—Korea, China, Indonesia, Philippines, Cambodia—and Japan.”
Another graduate student, Emily Spann, 26, of Washington, Missouri, said, “I’d like to work for a humanitarian aid organization and do trauma counseling in post-conflict situations and refugee camps.”
Arcadia encourages students in fields from education to physical therapy to do practice teaching outside the United States. The Physical Therapy department has sent dozens of students to Jamaica over the past decade to work at a clinic in impoverished St. Elizabeth Parish. Karen Sawyer, an assistant professor and academic coordinator of clinical education, secured grants from a family foundation in Philadelphia to establish the clinic, and Arcadia freed Sawyer from classroom duties for the project.
Villagers with disabilities couldn’t reach the clinic, so Sawyer and her students started going out to their homes. “That’s what the students mainly have done over the years, provide home care in a rural, Jamaican setting,” she said.
Two hurricanes hit Jamaica during the two weeks Dianne Azu worked at the clinic in July 2005. What did she learn in Jamaica that she could not have learned while doing charity work in Philadelphia?
“A lot—a whole lot,” said Azu, a native of Ghana who recently received her doctorate in physical therapy. “I learned to be more creative when you don’t have all this great, expensive equipment available that we have here in the U.S. I learned how to use paint cans and have the patient kneel on the bed and use the wall for balance instead of using a big physio-ball.”
Some Arcadia physical therapy students go to London for clinical practice, and Sawyer has arranged for others to work in Peru and Nicaragua; she hopes to place students in Ghana as well.
In the Education Department, field placement coordinator Jane Duffy places several students each spring in schools in London and Canterbury, England.
Duffy said the student teachers who do this are “more adventuresome and not afraid to take some risks in life.” School districts in and around Philadelphia want teachers “who have that broad perspective and are not ethnocentric,” she added.
Majors Abroad Program
Mark Curchack, dean of the College of Graduate and Professional Studies, said Arcadia is playing “curricular catch-up” to internationalize more courses in Glenside. The next frontier will be launching what Arcadia is calling a Majors Abroad Program that will allow students to major in five new fields by taking core courses during a full year at partner universities overseas. “It’s the sort of thing that will get some of the faculty juiced,” said Curchack.
Norah Shultz, dean of the College of Undergraduate Studies, said, “We’re looking at doing this in media studies, creative writing, theater, anthropology, and tourism and hospitality. For instance, we don’t have a creative writing major now, but we do have basic writing courses.” Under the Majors Abroad Program, “you’d take your 100- and 200-level English courses here, go to the University of Greenwich for a slew of creative writing work in your third year, and then come back here for your senior year.”
William D. Biggs, professor of business, health administration, and economics, said Arcadia will be working with an Australian university to offer a tourism and hospitality major. He likened it to American University’s Washington Semester, a popular program that combines classes with internships in the nation’s capital. “There’s clearly an audience willing to do that. Whether there’s an audience for this, remains to be seen,” said Biggs.
Jeff Shultz, the associate dean for internationalization, said CEA’s Larsen whetted the interest of Arcadia faculty by sending them out to evaluate CEA programs around the world. “That’s how I got hooked,” said Shultz, recalling an evaluation trip he took to Cambridge and other British universities as chair of the education department. “It was a very clever strategy.” Norah Shultz said, “When someone says to you, ‘Do you think you can go to Athens for four days?’ it’s exciting. You’re not going to say no.”
Berger, the provost, said the presence of the Center for Education Abroad gave Arcadia “an undeniable advantage” in its quest to internationalize, but “what needs to be stressed is that almost anyone can do this.”
“This is not a wealthy institution,” said Berger, “but faculty members can be very creative. If you give them a little seed money—precious little—it can make a big difference.”
Larsen, who taught in Greece when the country was ruled by a junta in the early 1970s and ran the Fulbright office in Athens after democracy was restored, said internationalization at Arcadia has been “a real team effort.”
“It’s hard to describe the enormity of that shift over time. That’s what has made the difference: getting the community to think of themselves in a different way. We’re not there yet, but we’re well on the way,” said Larsen.