How can an education abroad (EA) office create a proactive partnership with media relations to coordinate response in times of crisis and to promote successes abroad?
Typically, EA and media relations engage in their relationship only to answer press inquiries every school dreads: news about students in crisis abroad.
Successful collaborations between EA and their media relations counterparts on campus are crucial for maintaining a calm and unified response. When these offices work well together, it allows the education abroad office to direct its energy toward crisis management instead of press relations.
Participants will be able to:
- Build and maintain a strong relationship between education abroad and media relations;
- Establish benchmarks and effective communication between each office;
- Develop tools for working with media relations in times of crises;
- Identify ways to promote positive study abroad stories into local and campus media.
This webinar will appeal to those in campus education abroad offices, media relations, international student services, third-party providers, and student affairs professionals who have experienced unexpected press inquiries, as well as those looking to promote study abroad as a safe, rewarding, academic activity within their communities.
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Gail Gilbert is the associate director of international education at Elmhurst College. In her role, Gilbert facilitates study abroad programming and supports international students. She has worked in international education for 10 years and has contributed to the field through various presentations on managing student workers, responding to overseas emergencies, working with parents, and understanding the Clery Act.
Hillel J. Hoffmann
Hillel J. Hoffmann has been a member of the Strategic Marketing and Communications team at Temple University for the last decade. Hoffmann currently manages Temple’s national media relations, focusing on high-profile external media placements including The Chronicle of Higher Education, National Public Radio, The New York Times, and The Washington Post. He has also overseen Temple’s social media portfolio, handled crisis communications, managed the university’s Temple Made student profile series, and written award-winning stories on subjects ranging from Egyptian archaeology to men’s soccer. Prior to joining Temple University, Hoffmann worked for 17 years at National Geographic magazine as a staff writer and editor. He holds a BA in history from Cornell University.
Kathy Walden has worked at the Institute for Study Abroad at Butler University (IFSA-Butler) for 17 years in various positions, but became responsible for the organization’s communications in 2006. In her role she oversees all print and online materials, website content, media relations, crisis communications, and internal employee communications. She also assists with IFSA-Butler’s marketing and social media strategy. Walden holds a BA in journalism/public relations and French from Ball State University and a MA degree in history from Butler University. She was first introduced to international education when she studied abroad in Besançon, France, under the International Student Exchange Program.