Country Insights Reports

NEW! Listen to a special podcast series with IDP's in-country experts. 

• Country Insights: Nigeria – in conversation with Martins Ebe
• Country Insights: Vietnam – in conversation with Thư Nguyễn
• Country Insights: United Arab Emirates – in conversation with Ferwen Tadesse

The Country Insights Reports series provides institutions with an authoritative and data-driven analysis of today’s most important international student recruitment markets. Developed by IDP in collaboration with NAFSA, each report moves beyond high-level market snapshots to deliver a comprehensive examination of the factors shaping student mobility and institutional opportunity within a specific country.

What you’ll find:

• Proprietary research with local market intelligence—IDP staffers in-country with deep sector expertise contribute to each report.
• Analysis of factors that influence student demand, including demographic, economic, political, and educational forces.
• Analysis of the competitive landscape, including the roles that domestic institutions, international providers, transnational education, and emerging pathways play in shaping student choice.
• Student behaviors unique to each country, such as destination preferences, field-of-study trends, digital engagement, recruitment channels, career aspirations, employability considerations, and other evolving factors.
• Actionable intelligence that supports evidence-based planning, effective resource allocation, and sustained engagement.

You’ll gain insight on:

• population trends
• household income and affordability
• labor market conditions
• higher education capacity
• government policy
• scholarship programs
• regulatory developments

You’ll be able to:

• better understand both current demand and the emerging trends that are likely to shape future recruitment opportunities;
• evaluate new markets;
• build a new recruitment strategy or refine an existing one;
• inform institutional investment decisions; and
• effectively allocate resources.

Who it’s for:

• senior international education leaders
• enrollment managers
• recruitment professionals
• institutional decision-makers