2016 Spotlight East Carolina University
At first glance, Greenville, situated in eastern North Carolina, might seem to be an unlikely international education hub. The town of around 90,000 is home to East Carolina University (ECU), a public research institution serving students from the surrounding rural areas. Since the 1950s ECU has been a leader in distance education in North Carolina, and it was one of the first universities in the United States to offer an online degree. With a mission to maximize access through innovative learning strategies, ECU has capitalized on this leadership in online learning to bring global opportunities to its campus.
Technology Boosts Internationalization
With few international students on campus and low study abroad participation rates, ECU views technology as a medium to boost internationalization. The Global Academic Initiatives (GAI) program was started as a way to promote international collaborative learning through technology. “Our charge is to use innovative technology-based learning strategies to provide ECU students with international education experiences,” says Jami Leibowitz, GAI interim director. GAI coordinates the Global Understanding (GU) program, which virtually connects ECU students and faculty with partners around the world. The program has been running for more than a decade, starting with a two-week pilot course in 2003. Elmer Poe, professor emeritus and technology specialist, cofounded the program with former ECU psychology professor Rosina Chia, after discussing the lack of opportunities for cultural exchange available to ECU students.
“One day we were commiserating about how we could provide experiences to more students that would really give them an opportunity to interact with students from other cultures. We decided that we would try using some form of electronic communication,” Poe says.
They used their assessments of the pilot program as the basis of what would later become the Global Understanding courses. “We took the lessons that we learned and began to work with our anthropology and political science departments to create a course that would introduce students to cultures,” Poe adds.
The program has grown significantly since its inception. Today ECU boasts more than 60 partners in approximately 30 countries. Each year the program connects approximately 1,400 ECU students with 2,700 partner students—a total of 21,000 students since the program started.
The program was built on simple video technology that engages partners from all over the world. “We use technology that allows the partner with the lowest connectivity to interact with the partner with the highest connectivity,” Poe explains.
Broad Topics Lead to Cultural Conversations
GU courses are multidisciplinary with a broad focus so that classes of different subjects can connect. Each GU class works with three international partners for approximately four weeks each. The partners switch off to work with all of the other partners over the duration of the course. Students discuss topics such as college life, family, cultural traditions, and religion. The class then concludes with an online collaborative project.
Sixty percent of class time is spent online with partners, and the remaining time is for the professor to facilitate disciplinary-based discussion. For example, a business class learning about multigenerational households in another country may discuss marketing strategies for that culture.
Anthropologist Blakely Brooks has taught in the program with partners in more than 10 countries. His students are generally nervous at the beginning but often become close with their partners: “I have had several students come up to me on campus and say ‘Dr. Brooks I am still talking with my global understanding partner in Nigeria!’”
Leibowitz says that students often switch to a more internationally focused major and have incorporated international perspectives into their theses after taking GU courses. ECU also sees the Global Understanding program as a stepping stone for future study abroad.
Enhancing Upper-Division Classes
ECU uses the same technology to provide enhancements to upper-division courses. Brooks, for instance, has used the technology in his anthropology courses. In a course on peoples of Central and South America, ECU students discussed topics such as favelas, racism in Latin America, and the 2016 Olympic games with Brazilian and Peruvian peers. “Utilizing [technology] gave students the opportunities to discuss complex cultural topics,” Blakely says.
Professor Patricia Clark runs a class for youth theater majors in which she links to partners in Egypt and Japan. They collect cultural stories from their partners and turn them into dramatic scripts. “We perform at various schools and community centers to try to promote an interest in different cultures,” she says.
Clark has worked closely with counterparts at University of Shimane in Japan, which created an opportunity to take three students with her to Japan to meet their partners. “They produced a show that was a collection of worldwide tales” Clark explains.
Providing High-Level Logistical Support
One of the pillars of the GU program is providing a high level of technical and logistical support to both ECU faculty and partners.
Leibowitz says one of her biggest challenges is coordinating the master schedule. For the 2015–2016 academic year, ECU offered 37 sections of the Global Understanding courses. “We have to take into consideration time zones, different academic calendars, different holidays, and different class days,” Leibowitz says.
ECU has also created a community among its partners by instituting an umbrella organization, Global Partners in Education (GPE). Every year, a partner institution hosts an annual conference, which involves networking, presentations on best practices, opportunities to learn about the host institution and country, a review of the previous year, and setting future goals.
“The conference is an opportunity for partners to meet, learn about each other, and open conversations of activities that they can do with each other,” Leibowitz says.
For many partners, participating in Global Understanding creates international experiences for students who are unable to travel. According to Cajetan Nnaocha, a Nigerian professor teaching at the University of The Gambia, Global Understanding was the first time his students were able to engage in cultural exchanges. “Most of them were for the first time interacting with white students,” he says, adding that another significant benefit of the program was learning IT skills.
Other partners see it as a significant part of their own “internationalization at home.” “Offering GU has given us a great opportunity to bring direct intercultural experiences to more students,” says Kathrin Ullrich, head of international programs at Universidad Regiomontana in Monterrey, Mexico.
Changing What It Means to Be International
According to Leibowitz, the impact of the GU program has been felt across campus: “We’re changing the attitude on campus about what it means to be internationalized, and that you don’t have to necessarily offer a summer study abroad trip for your class to be international.”
GAI is working to extend the initiative beyond the classroom to reach even more students. This fall ECU will pilot a student organization, WorldWise, with four partners. Each month, students will link with an international partner to engage in a cocurricular collaborative activity on a common theme.
Provost Ron Mitchelson says that Global Understanding has been an effective way to promote comprehensive internationalization. “It really has provided a marquee program that elevates interest and administrative awareness across the campus. This program is sort of priming the pump and getting folks energized about opportunities,” he explains.
Vice President of Academic Success Chris Locklear says ECU is also currently looking at ways to capitalize upon the existing GU partnerships for recruitment purposes: “We want to increase our international presence on campus. We have around 529 international students on campus right now. We hope to grow that to 1,500 over a five-year period.”
Part of ECU’s ability to expand its partnerships includes closer future collaboration between Global Academic Initiatives and the Office of International Affairs, which manages international student services and study abroad, under a global affairs umbrella.
GAI recently launched its first course with a travel component. Working with a language teacher at University of Shimane, an ECU faculty member led an ethnic studies course focused on culture in Vietnam and Japan that culminated with ECU students meeting their Japanese peers for a service-learning trip to Vietnam.
Anthropology major Sara Heath was one of 13 participants to travel to Vietnam: “As a nontraditional student, I have worked full time as a certified nursing assistant. Because I have paid for my own education, it was never possible for me to take off for a summer program or a semester-long study abroad. This two-week experience was perfect for my situation.”
Leibowitz hopes that in the future ECU is able to offer more courses that integrate the virtual component with study abroad: “I think that it will just be a natural that some of these courses have a mobility component. You can connect and continue those relationships you develop when you’re abroad and establish some relationships before you go to enhance the on-the-ground activity. We’re actually really excited about that, especially in terms of comprehensive internationalization.”