Strategic International Enrollment Management: Aligning Vision with Results
Designed as a companion to NAFSA’s Guide to International Student Recruitment, Fourth Edition, Strategic International Enrollment Management: Aligning Vision with Results elevates the conversation from day-to-day execution to long-term strategy. This essential volume explores the full complexity of the field, addressing critical competencies such as strategic planning, contract negotiation, risk management, and forecasting. Drawing on interdisciplinary insights from business, higher education, and global engagement, this book positions international enrollment management (IEM) as a dynamic leadership function at the heart of institutional success. It equips professionals not only to manage recruitment, but to navigate uncertainty, anticipate change, and align enrollment strategies with broader institutional goals. For those ready to move from reactive to strategic, this book provides the tools to secure tomorrow by thinking differently today.
Table of Contents
Introduction
Chapter 1: Strategic Planning for International Education
Chapter 2: Legal, Regulatory, and Policy Concerns
Chapter 3: Considerations for Negotiations and Contracts .
Chapter 4: Assessing and Mitigating Risks
Chapter 5: Collecting, Assessing, and Leveraging Strategic Intelligence
Chapter 6: Supporting and Retaining International Students
Chapter 7: Responsible and Strategic Use of Resources
Chapter 8: Leadership, Management, and Supervision
Chapter 9: Intercultural Considerations
Chapter 10: International Enrollment Partnerships and Protocol
Chapter 11: Forecasting for International Enrollment Managers
Conclusion
Appendix
Strategic International Enrollment Management: Aligning Vision with Results
Designed as a companion to NAFSA’s Guide to International Student Recruitment, Fourth Edition, Strategic International Enrollment Management: Aligning Vision with Results elevates the conversation from day-to-day execution to long-term strategy. This essential volume explores the full complexity of the field, addressing critical competencies such as strategic planning, contract negotiation, risk management, and forecasting. Drawing on interdisciplinary insights from business, higher education, and global engagement, this book positions international enrollment management (IEM) as a dynamic leadership function at the heart of institutional success. It equips professionals not only to manage recruitment, but to navigate uncertainty, anticipate change, and align enrollment strategies with broader institutional goals. For those ready to move from reactive to strategic, this book provides the tools to secure tomorrow by thinking differently today.
Table of Contents
Introduction
Chapter 1: Strategic Planning for International Education
Chapter 2: Legal, Regulatory, and Policy Concerns
Chapter 3: Considerations for Negotiations and Contracts .
Chapter 4: Assessing and Mitigating Risks
Chapter 5: Collecting, Assessing, and Leveraging Strategic Intelligence
Chapter 6: Supporting and Retaining International Students
Chapter 7: Responsible and Strategic Use of Resources
Chapter 8: Leadership, Management, and Supervision
Chapter 9: Intercultural Considerations
Chapter 10: International Enrollment Partnerships and Protocol
Chapter 11: Forecasting for International Enrollment Managers
Conclusion
Appendix
Reviews
“Eschewing doom and gloom, this book acknowledges that IEM practitioners always have and always will operate in the presence of complex external pressures and the absence of a crystal ball and provides actionable guidance on how to approach the work in considered and strategic ways. The book is a timely resource that offers a useful tool kit for current and aspiring senior leaders in international enrollment management and will be a valuable reference work for those with a sustained commitment to both self-improvement and the advancement of the field.” —Rachel M. Scholten, Director of International Admission, Office of Undergraduate Admission, Loyola University Maryland
"An excellent blend of theory, historical context, and thoughtful leadership strategy in a changing landscape. This book is accessible, yet strategically inspiring! It is a valuable contribution to the field of IEM and a must-read for higher education leaders, both new and seasoned!” —Vivian Wang, Vice Provost for Global Engagement, The University of Tulsa
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