Using Google Ads for International Recruitment: Measuring Results

A recent article from the ICEF Monitor explores the use of Google Ads in student recruitment and provides insight on measuring success through key metrics. The piece is an excerpt from a forthcoming book Successful Student Recruitment With Google Ads, written by Guus Goorts, a digital marketing specialist who specializes in international education. 

The excerpt reviews cost per lead, lead engagement, application rates, and more.