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The Bulletin

Using Google Ads for International Recruitment: Measuring Results

A recent article from the ICEF Monitor explores the use of Google Ads in student recruitment and provides insight on measuring success through key metrics. The piece is an excerpt from a forthcoming book Successful Student Recruitment With Google Ads, written by Guus Goorts, a digital marketing specialist who specializes in international education. 

The excerpt reviews cost per lead, lead engagement, application rates, and more.

About International Educator

International Educator is NAFSA’s flagship publication and has been published continually since 1990. As a record of the association and the field of international education, IE includes articles on a variety of topics, trends, and issues facing NAFSA members and their work. 

From in-depth features to interviews with thought leaders and columns tailored to NAFSA’s knowledge communities, IE provides must-read context and analysis to those working around the globe to advance international education and exchange.


NAFSA: Association of International Educators is the world's largest nonprofit association dedicated to international education and exchange. NAFSA's 10,000 members are located at more than 3,500 institutions worldwide, in over 150 countries.